{"id":911,"date":"2024-10-21T15:11:00","date_gmt":"2024-10-21T15:11:00","guid":{"rendered":"https:\/\/www.efeqta.com\/de\/?post_type=casestudy&#038;p=911"},"modified":"2024-12-02T15:42:17","modified_gmt":"2024-12-02T15:42:17","slug":"divique","status":"publish","type":"casestudy","link":"https:\/\/www.efeqta.com\/en\/case-study\/divique\/","title":{"rendered":"Divique"},"content":{"rendered":"\n<p>Divique wurde mit der Vision gegr\u00fcndet, den Markt f\u00fcr Sch\u00f6nheitsnahrungserg\u00e4nzungsmittel zu revolutionieren. Mit einer klaren Zielgruppe \u2013 Frauen, die Wert auf nat\u00fcrliche Sch\u00f6nheit und Gesundheit legen \u2013 und einem hochwertigen Angebot an Kollagenprodukten sowie Vitaminen war die Basis f\u00fcr den Erfolg gelegt. Es fehlte jedoch eine klare Markenidentit\u00e4t, die die Qualit\u00e4t der Produkte widerspiegelt und die Zielgruppe emotional anspricht.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Was wir gemacht haben: <\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Markenentwicklung<\/li>\n\n\n\n<li>Branddesign<\/li>\n\n\n\n<li>Logo<\/li>\n\n\n\n<li>Corporate Identity<\/li>\n\n\n\n<li>Gestaltung aller Drucksorten<\/li>\n\n\n\n<li>Werbematerialien<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Zielsetzung<\/h4>\n\n\n\n<p>Das Ziel war, eine Marke zu schaffen, die durch Eleganz und Professionalit\u00e4t besticht und gleichzeitig Vertrauen in die Wirksamkeit der Produkte weckt. Divique sollte sich als hochwertige, moderne Marke positionieren, die sich klar von der Konkurrenz abhebt. Dies umfasste die Entwicklung eines ansprechenden Markenauftritts, eines pr\u00e4gnanten Logos sowie von Werbe- und Druckmaterialien, die perfekt aufeinander abgestimmt sind.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/referenz3-1024x576.jpg\" alt=\"\" class=\"wp-image-1331\" title=\"\" srcset=\"https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/referenz3-1024x576.jpg 1024w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/referenz3-300x169.jpg 300w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/referenz3-768x432.jpg 768w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/referenz3-1536x864.jpg 1536w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/referenz3-480x270.jpg 480w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/referenz3-640x360.jpg 640w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/referenz3-720x405.jpg 720w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/referenz3-960x540.jpg 960w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/referenz3-1168x657.jpg 1168w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/referenz3-1440x810.jpg 1440w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/referenz3.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Unsere L\u00f6sung<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Markenentwicklung und Positionierung:<\/strong> Aufbau einer eleganten, vertrauensw\u00fcrdigen und modernen Marke<\/li>\n\n\n\n<li><strong>Logodesign:<\/strong> Entwicklung eines zeitlosen und einpr\u00e4gsamen Logos<\/li>\n\n\n\n<li><strong>Gestaltung aller Drucksorten:<\/strong> Produktetiketten, Brosch\u00fcren und Flyer im einheitlichen Look<\/li>\n\n\n\n<li><strong>Design von Werbematerialien:<\/strong> Kreative L\u00f6sungen wie Roll-ups, Verpackungsdesigns und Social-Media-Templates<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Ergebnis<\/h4>\n\n\n\n<p>Mit dem neuen Markenauftritt hat Divique einen starken ersten Eindruck auf dem Markt hinterlassen. Die visuelle Identit\u00e4t spiegelt die Werte und die Qualit\u00e4t der Produkte wider und sorgt f\u00fcr Vertrauen bei den Kundinnen. Der konsistente Einsatz der Marke in allen Medien hat die Wiedererkennung gesteigert und zur Etablierung als Premium-Marke beigetragen.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/scene-with-three-box-mockups-front-view-1024x683.jpg\" alt=\"\" class=\"wp-image-1337\" title=\"\" srcset=\"https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/scene-with-three-box-mockups-front-view-1024x683.jpg 1024w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/scene-with-three-box-mockups-front-view-300x200.jpg 300w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/scene-with-three-box-mockups-front-view-768x512.jpg 768w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/scene-with-three-box-mockups-front-view-1536x1025.jpg 1536w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/scene-with-three-box-mockups-front-view-2048x1366.jpg 2048w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/scene-with-three-box-mockups-front-view-480x320.jpg 480w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/scene-with-three-box-mockups-front-view-640x427.jpg 640w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/scene-with-three-box-mockups-front-view-720x480.jpg 720w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/scene-with-three-box-mockups-front-view-960x640.jpg 960w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/scene-with-three-box-mockups-front-view-1168x779.jpg 1168w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/scene-with-three-box-mockups-front-view-1440x961.jpg 1440w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/scene-with-three-box-mockups-front-view-1920x1281.jpg 1920w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/scene-with-three-box-mockups-front-view.jpg 2400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/rollup-mockup-1024x768.png\" alt=\"\" class=\"wp-image-1339\" title=\"\" srcset=\"https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/rollup-mockup-1024x768.png 1024w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/rollup-mockup-300x225.png 300w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/rollup-mockup-768x576.png 768w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/rollup-mockup-480x360.png 480w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/rollup-mockup-640x480.png 640w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/rollup-mockup-720x540.png 720w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/rollup-mockup-960x720.png 960w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/rollup-mockup-1168x876.png 1168w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/rollup-mockup-1440x1080.png 1440w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/rollup-mockup.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Highlights:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elegantes und modernes Logo, das den Premium-Charakter der Marke unterstreicht<\/li>\n\n\n\n<li>Einheitliche Gestaltung aller Drucksorten und Werbematerialien<\/li>\n\n\n\n<li>Steigerung des Wiedererkennungswerts durch ein konsistentes Markenbild<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1343\" src=\"https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info1-1024x683.jpg\" alt=\"\" class=\"wp-image-1343\" title=\"\" srcset=\"https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info1-1024x683.jpg 1024w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info1-300x200.jpg 300w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info1-768x512.jpg 768w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info1-1536x1024.jpg 1536w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info1-2048x1365.jpg 2048w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info1-480x320.jpg 480w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info1-640x427.jpg 640w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info1-720x480.jpg 720w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info1-960x640.jpg 960w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info1-1168x779.jpg 1168w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info1-1440x960.jpg 1440w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info1-1920x1280.jpg 1920w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info1.jpg 2400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1341\" src=\"https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info2-1024x683.jpg\" alt=\"\" class=\"wp-image-1341\" title=\"\" srcset=\"https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info2-1024x683.jpg 1024w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info2-300x200.jpg 300w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info2-768x512.jpg 768w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info2-1536x1024.jpg 1536w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info2-2048x1365.jpg 2048w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info2-480x320.jpg 480w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info2-640x427.jpg 640w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info2-720x480.jpg 720w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info2-960x640.jpg 960w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info2-1168x779.jpg 1168w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info2-1440x960.jpg 1440w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info2-1920x1280.jpg 1920w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info2.jpg 2400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1345\" src=\"https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info3-1024x683.jpg\" alt=\"\" class=\"wp-image-1345\" title=\"\" srcset=\"https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info3-1024x683.jpg 1024w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info3-300x200.jpg 300w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info3-768x512.jpg 768w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info3-1536x1024.jpg 1536w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info3-2048x1365.jpg 2048w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info3-480x320.jpg 480w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info3-640x427.jpg 640w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info3-720x480.jpg 720w, https:\/\/www.efeqta.com\/wp-content\/uploads\/2024\/10\/info3-960x640.jpg 960w, 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